Mia Morikawa is a Co-Founder / Creative Director and Brand Strategist for the brand 11.11. It was founded in 2009 and is led by her and Shani Himanshu.

Renowned for its use of indigenous cotton and 100% natural dyes, the label uses heritage techniques such as hand loom weaving, hand painting, miniature tie dyeing and quilting. The label maintains its unique handmade vision by departing from mainstream manufacturing, producing small-batch slow-made clothing in collaboration with groups of artisans located all across India. Each season the brand dissolves distinctions between geographic and gender boundaries - the looks are safe for the skin and transitions seamlessly between cultures from day to evening wear.